Kugura ni kimwe mubikorwa byingenzi mubikorwa byamasosiyete, kandi amafaranga yakoreshejwe agera kuri 60% yumusaruro nogurisha.Muri rusange ko igiciro cyo kugura amashyiga yo gukosora kijyambere kigenda cyiyongera buhoro buhoro uko igipimo cyibiciro byose byumushinga, uruganda ruhura n’irushanwa rikaze ku isoko, kandi umusaruro w’ibicuruzwa ugenda ugabanuka.
Gutandukana kw'isoko rikenewe no gukomeza kuzamura urwego rw'ikoranabuhanga ry'ibicuruzwa birababaje.Muri icyo gihe, ibigo bigenda biva mu buyobozi bw'ikoranabuhanga no kwiharira isoko bijya kugura kugira ngo bigabanye ibiciro kandi byongere inyungu, bityo bibafashe kubona inyungu nshya.
Nigute ushobora gukora akazi k'ishami rishinzwe kugura gutanga umusanzu w'ingenzi mu iterambere ry'umushinga?Nigute ushobora gukora ibikorwa byinshi mubikorwa byo gutanga amasoko?Ibi byose biterwa nibikorwa bifatika kandi byiza byamasoko ya sosiyete!
Nkumuyobozi wubuguzi, ihame ryo kugura ibikoresho cyangwa ibikoresho bisabwa ni ukureba niba ubuziranenge bwizewe, umutekano ukomeye, gutanga igihe, na serivisi bihari, mugihe kugabanya ibiciro byubuguzi.Nibikorwa byibanze byishami rishinzwe kugura kurangiza ubutumwa butangwa nisosiyete.
Inzira yo gucunga ibiciro byamasosiyete ikubiyemo ibintu bine byubuyobozi, aribyo gutegura ibiciro, kugenzura ibiciro, gusesengura ibiciro, no kubara ibiciro no gusuzuma;icyiciro cyo guteganya gishobora kugenerwa kumenya inshingano za buri mwanya mu gutanga amasoko, hanyuma ugashimangira intego yumwanya Sisitemu ishinzwe inshingano, gusuzuma igipimo cyo kugabanya ibiciro nubundi buryo, gukora neza mubindi bice byubuyobozi nko kugenzura ibiciro. , kubara ibiciro no gusesengura ibiciro bizakira ibisubizo bigaragara.
Umuyobozi mwiza wamasoko agomba guhera kubintu byinshi murwego rwo gutanga amasoko.Ingingo nyamukuru nugushiraho uburyo bwo gutanga amasoko mubijyanye no kubaka sisitemu no kunoza ubushobozi bwogukora ibikorwa byubucuruzi bwamasoko kuva murwego rwa tekiniki, kandi tugakomeza kunoza ibyo bintu byombi byingenzi, hamwe nubwubatsi bwa sisitemu Kubijyanye nimyitwarire yamasoko, tekiniki itezimbere muri rusange ubushobozi bwubucuruzi bwishami rishinzwe gutanga amasoko kugirango ugere ku giciro cyo hasi cyamasoko.Kugura ibiciro byinshi byo kugura ibiciro byo kugenzura ahanini bitangirira kubintu bitanu bikurikira kugirango ugabanye igiciro.
1. Kugabanya ibiciro byamasoko ukoresheje uburyo bwo gucunga amasoko
Gucunga neza amasoko bigomba guhuza byimazeyo inyungu zimbere ninyuma yumushinga, gufata amasoko-win-intego nkintego yayo, no kwibanda ku guteza imbere ubufatanye bwigihe kirekire nabatanga isoko.Ni paradizo yo gucunga amasoko ihuza niterambere ryubukungu bushya.
1. Kugura ntabwo ari ikibazo cyamasoko yibanze gusa, ahubwo kirimo no gucunga neza, gucunga umusaruro nibibazo byo gushushanya ibicuruzwa.Guhaza ibyifuzo byabakiriya nibyifuzo byabo bigomba kugerwaho hifashishijwe uruhare rwibanze rwa buri murongo murwego rwo gutanga isoko kugirango hamenyekane ibyo abakiriya bakeneye muburyo bwo gukora ibicuruzwa.Kumenyekanisha ibyifuzo byabakiriya nibisabwa kugirango ishyirwa mubikorwa ryingamba.Kubwibyo, guhindura imyumvire gakondo yamasoko bifasha gushyira mubikorwa ingamba nziza.
2. Igitekerezo gishingiye ku guhuza ubushobozi bwibanze nibintu bisaba guhuza neza ibintu hagati yabatanga nabakiriya.Shiraho ubufatanye burambye bw'ubufatanye aho kuba umubano wubucuruzi.Gushiraho umubano nkuyu bisaba guhuza ingamba hagati yibitangwa nibisabwa.Isuzuma ryabatanga nubuyobozi ntibikiri bishingiye kubikorwa nkibyingenzi byambere, ariko bigomba kubanza gusuzuma niba ingamba zihuye.Ongera uburemere mubice byo kwihangira imirimo, umuco wibigo, ingamba zamasosiyete nibintu byubushobozi.
3. Kugura ntabwo ari iduka rimwe, kandi isesengura ryisoko rigomba gukorwa.Iri sesengura ntirigomba kubamo gusa ibiciro byibicuruzwa, ubuziranenge, nibindi, ahubwo binasesengura inganda, ndetse no guhanura uko ubukungu bwifashe.Byongeye kandi, dukwiye gufata umwanzuro ku ngamba zitangwa n’abatanga isoko, kubera ko ubushobozi bw’ibicuruzwa bitanga isoko nta gushidikanya ko amaherezo bizagira ingaruka ku kwizerwa kw’amasoko.Ibi bibazo byose biri mubyiciro byo gusesengura ingamba.Ntabwo arenze uburyo bwo gusesengura amasoko gakondo (igiciro, ubuziranenge, nibindi).
2. Kugabanya ibiciro byamasoko binyuze mubisanzwe
Ibipimo ngenderwaho nicyo kintu cyibanze gisabwa gucunga imishinga igezweho.Nubwishingizi bwibanze kumikorere isanzwe yikigo.Itezimbere gushyira mu gaciro, kugenderaho, no gukora neza ibikorwa byumushinga nibikorwa byumushinga nibikorwa bitandukanye byo kuyobora.Nibisabwa byibanze kugirango ugenzure neza ibiciro.Mubikorwa byo kugenzura ibiciro, imirimo ine ikurikira ikurikira ni ngombwa cyane.
1. Ibipimo byo gupima amasoko.Yerekeza ku gukoresha uburyo bwa siyansi n'uburyo bwo gupima indangagaciro n'umubare wuzuye mu bikorwa byo gutanga amasoko, no gutanga amakuru nyayo y'ibikorwa by'amasoko, cyane cyane kugenzura ibiciro by'amasoko.Niba nta gipimo kimwe cyo gupima gihuriweho, amakuru y'ibanze ntabwo arukuri, kandi amakuru ntabwo asanzwe, ntibizashoboka kubona amakuru yukuri yo kugura amasoko, kereka niba ayagenzura.
2. Igiciro cyubuguzi gisanzwe.Muburyo bwo kugura ibiciro, hagomba gushyirwaho ibiciro bibiri byo kugereranya ibiciro.Imwe ni igiciro gisanzwe cyo kugura, ni ukuvuga igiciro cyisoko cyangwa igiciro cyamateka yisoko ryibikoresho fatizo, bikorwa muguhuza isoko hagati ya buri gice cyibaruramari na entreprise;icya kabiri nigiciro cyingengo yimari yamasoko yimbere, kiri muruganda Igikorwa cyo gushushanya kibara igiciro cyagenwe cyibikoresho fatizo binyuze muguhuza ibisabwa byunguka nibiciro nibicuruzwa.Kugura ibipimo no kugura ibiciro byingengo yimari nibisabwa byibanze mu kugura ibikorwa byo kugenzura ibiciro.
3. Kugereranya ubuziranenge bwibikoresho byaguzwe.Ubwiza nubugingo bwibicuruzwa.Nta bwiza, nubwo igiciro cyaba gito, ni uguta.Kugura kugenzura ibiciro ni kugenzura ibiciro muburyo bufite ireme.Hatariho ibyangombwa byujuje ubuziranenge bwibikoresho byaguzwe byaguzwe, ntibishoboka kuzuza neza ibisabwa mubikorwa byamasoko, tutibagiwe nigiciro kinini kandi gito.
4. Kugena ibipimo byamasoko.Gutezimbere uburyo bwo gukusanya amakuru yo gutanga amasoko, gusobanura neza inshingano zo kohereza ibiciro hamwe nabafite konti, menya neza ko amakuru yikiguzi yatanzwe ku gihe, yinjiye muri konti mugihe, amakuru yoroshye kohereza, kandi gusangira amakuru ni byagaragaye;gutunganya uburyo bwo kubara ibiciro byamasoko no gusobanura kubara ikiguzi cyamasoko Uburyo: Shiraho imiterere yimbonerahamwe yo kubara ibiciro kugirango urebe neza ko ibisubizo byibaruramari byubuguzi ari ukuri.
Icya gatatu, gabanya ibiciro byamasoko kurwego rwa sisitemu yo gutanga amasoko
1. Kunoza imiyoborere yibanze yamasoko, harimo gutondekanya no gutondekanya ibikoresho byaguzwe no gushyiraho base base;kugena ibipimo ngenderwaho bisuzuma abatanga isoko, kugabana urwego rwabatanga no gushyiraho base base;kwemeza ingano ntoya, icyiciro cyamasoko, hamwe nububiko busanzwe bwibikoresho bitandukanye;Ingero namakuru ya tekiniki yibikoresho bitandukanye byaguzwe.
2. Hagomba gushyirwaho uburyo bwo gutanga amasoko yo kugura byinshi.Isosiyete ikora neza kandi ikanagena uburyo bwo gutanga amasoko, kugirango amasoko n'amasoko bishobora kugabanya ibiciro byamasoko, cyane cyane kugirango birinde ibintu.Amasoko arakozwe, kandi ibiciro biziyongera.
3. Kugura amakuru yo kugura no kwandikisha sisitemu ashyirwa mubikorwa byo kugura gutatanye.Amakuru ajyanye namazina yibicuruzwa byaguzwe, ingano, ibimenyetso byerekana ibicuruzwa, ibiciro, amazina yabayikoze, aho baguze, nimero za terefone hamwe nandi makuru agomba kwandikwa mubiro bishinzwe ubugenzuzi bwikigo.Isosiyete irashobora kohereza umuntu nkundi muntu igihe icyo aricyo cyose.Kora igenzura.
4. Gahunda yo gutanga amasoko ikorwa muburyo bwo kwegereza ubuyobozi abaturage kandi bikabuzanya.Ishami rishinzwe gutanga amasoko rishinzwe guhitamo ibanze ryabatanga isoko, ishami ryubwiza n’ikoranabuhanga risuzuma ubushobozi bwabatanga isoko, kandi impamyabumenyi iragenwa.Ishami ry’imari rishinzwe kugenzura no kugenzura ibiciro, kandi ubwishyu ni byemejwe n’abayobozi bakuru b’ikigo.
5. Kumenya guhuza inzira zamasoko binyuze muguhuza abakozi bashinzwe gutanga amasoko, gusobanura ibikoresho byamasoko buri mukozi ushinzwe amasoko ashinzwe, kandi ubwoko bumwe bwibikoresho bugomba kugurwa numuntu umwe kandi binyuze mumurongo umwe, keretse niba ari a byateganijwe gutanga isoko birahinduka.
6. Shyira mu bikorwa amasezerano yo kugura.Amasezerano yubuguzi ateganya neza ko utanga isoko adashobora guha ruswa abakozi ba societe muburyo bwo guhatanira akarengane kugurisha ibicuruzwa byayo, bitabaye ibyo ubwishyu bugabanywa uko bikwiye;amasezerano azagaragaza kandi amasezerano yo kugabanyirizwa ibicuruzwa.
7. Kugura sisitemu yo kubaza, gushyiraho uburyo bwo kubaza ibyaguzwe, gusobanura uwujuje ibisabwa ninde ushobora kurangiza imirimo yo gutanga muri gahunda yo kugura ibikoresho fatizo ku giciro gito ku bagurisha bishoboka, no kugena aho abatanga ibicuruzwa.Ijambo tekinike kuriyi nzira nayo yitwa Impamyabumenyi yemewe.Kugirango ukore akazi keza mugugura imicungire yiperereza, ubu birakenewe gukoresha neza sisitemu yo gucunga mudasobwa no kwifashisha umuyoboro kugirango ushakishe vuba kandi ubone amakuru asabwa, kugirango hamenyekane neza imikorere yo kugura ibibazo no kugura kubona ibisubizo by'iperereza.
8. Gushiraho umubano uhamye wubufatanye nabatanga isoko, abatanga isoko ihamye bafite ubushobozi bukomeye bwo gutanga, gukorera mu mucyo, ubufatanye bwigihe kirekire, bafite gahunda zambere zibanze kubitangwa nisosiyete, kandi birashobora kwemeza ubwiza, ubwinshi nogutanga ibicuruzwa byabo Igihe, igiciro , Ibindi. , no gusinyana ingamba zifatika nabo mugihe bibaye ngombwa amasezerano yubufatanye nibindi.
4. Uburyo nuburyo bwo kugabanya ibiciro byamasoko kurwego rwamasoko
1. Kugabanya ibiciro byamasoko ukoresheje guhitamo amasezerano yo kwishyura.Niba isosiyete ifite amafaranga ahagije, cyangwa niba igipimo cyinyungu cya banki ari gito, irashobora gukoresha uburyo bwamafaranga-ku-mwanya, bushobora kuzana igiciro kinini, ariko bizagira ingaruka runaka kumikorere yikigo cyose igishoro.
2. Fata igihe cyo guhindura ibiciro.Ibiciro bikunze guhinduka hamwe nibihe nibitangwa ku isoko nibisabwa.Kubwibyo, abaguzi bagomba kwitondera amategeko yimihindagurikire y’ibiciro no gusobanukirwa nigihe cyo kugura.
3. Harimo abatanga ibicuruzwa binyuze mu gupiganira amasoko.Kugura ibikoresho byinshi, uburyo bwiza nugushira mubikorwa gupiganira amasoko, akenshi bivamo igiciro cyo hasi hifashishijwe kugereranya ibiciro hagati yabatanga isoko.Binyuze mu gutoranya no kugereranya abatanga ibicuruzwa bitandukanye kugirango babuze undi, kugirango isosiyete ihagarare neza mubiganiro.
4. Amasoko atangwa nuwabikoze.Gutumiza mu buryo butaziguye uwabikoze birashobora kugabanya imiyoboro yo hagati hamwe nigiciro cyo gutanga amasoko.Mugihe kimwe, serivise ya tekiniki yuwabikoze na serivisi nyuma yo kugurisha bizaba byiza.
5. Hitamo abatanga isoko bazwi kandi usinyane nabo amasezerano maremare.Gufatanya nabatanga inyangamugayo kandi bizewe ntibishobora gusa kwemeza ubwiza bwibitangwa no kugemura ku gihe, ariko no kubona ubwishyu nigiciro.
6. Kora byuzuye ubushakashatsi no gukusanya amakuru yisoko ryamasoko, guteza imbere ibikoresho bitanga isoko, no kwagura urwego rutanga ibicuruzwa binyuze mumihanda myinshi.Kugirango ugere ku rwego runaka rwo gucunga amasoko ku ruganda, rugomba kwita cyane ku iperereza ku isoko ryamasoko no gukusanya no gutondekanya amakuru.Gusa murubu buryo dushobora kumva neza uko isoko ryifashe nigiciro cyibiciro, kandi tukishyira mumwanya mwiza.
Icya gatanu, gukumira ruswa itanga amasoko bigira ingaruka ku kugabanya ibiciro byamasoko
Bamwe mu bayobozi b'ibigo bavuze nta buryarya: “Kugura ruswa ntibishoboka gukumira, kandi ibigo byinshi ntibishobora kurenga iyi nzitizi.”Uku nukuri ko abakozi bashinzwe gutanga amasoko babona Yuan imwe kubatanga isoko, nta gushidikanya ko izatwara amafaranga icumi mu kugura amasoko.Kugirango tubone ibisubizo byubwoko nkubu, dukeneye gufata ingamba mubice bikurikira: kubaka inshingano zakazi, guhitamo abakozi no guhugura, imyitwarire yamasoko, kubaka sisitemu yo gusuzuma imikorere yabakozi, nibindi.
Kugura ubwubatsi bwa posita bisaba gushyiraho imyanya itandukanye kugirango uhuze amasoko, kugirango ukemure ikibazo cyo kutibanda cyane kububasha bwo kugura, kwifata, kugenzura no gutera inkunga, kandi icyarimwe ntibigire ingaruka kubushake bwabakozi muri buri post.
Guhitamo abakozi, ibipimo byo gutoranya kuri buri mwanya wabakozi bashinzwe gucunga amasoko bigomba kugira imico yuzuye ikurikira: urwego runaka rwubuhanga bwumwuga n’itumanaho, kumenya amategeko, isuku, nibindi, kandi ukagerageza kwirinda abavandimwe b’abashinzwe ishami rishinzwe amasoko gufata. ku bucuruzi bw'amasoko.
Ubushobozi bwumwuga ntabwo bukubiyemo gusa gusobanukirwa ibiranga ibikoresho fatizo bishinzwe, ariko kandi igitekerezo gisobanutse cyibikorwa byo gucunga ibikoresho fatizo;ubuziranenge bufite akamaro kanini cyane cyane kubakozi bagura amafaranga bakunze gukorana nifaranga, nubwo imiyoborere yimbere hafashwe ingamba zitandukanye kuri buri murongo, ariko kubakozi bashinzwe amasoko yimbere, biracyabura byanze bikunze guhura nibishuko bitandukanye bitangwa nababitanga.Nigute ushobora gukumira imitego inyuma yikigeragezo bisaba abakozi bashinzwe amasoko ubwabo kugira ubunyangamugayo nubunyangamugayo.Kumenyekanisha amategeko nibindi.
Gushiraho indero yuzuye y'akazi ishami rishinzwe gutanga amasoko, gusobanura neza ko uburyo bwo gufata ibyemezo no gushyira mubikorwa ibikorwa byamasoko bigomba kuba bisobanutse, bisobanutse, kandi bigakurikiranwa kandi bikabuzanya;gukurikiza byimazeyo amahame yakazi ya "guteganya mbere, kugenzura byimazeyo mugihe cyibirori, no gusesengura witonze hamwe nincamake nyuma" kugirango ugure kandi utange ibikoresho byiza kandi bihendutse nibikoresho byujuje ibisabwa;
Gushyira mu bikorwa “abakozi buzuye, inzira yuzuye, impande zose” kugenzura amasoko, kandi ukuraho burundu uburiganya bw’abikorera ku giti cyabo, kwemerwa, kugarurwa, n’imyitwarire ya disipulini, itemewe, n’ubugizi bwa nabi byangiza inyungu z’isosiyete mu gutanga amasoko no gutanga, hamwe na impano zabatanga nimpano zamafaranga zidashobora kwangwa, Bikwiye guhita bishyikirizwa isosiyete kugirango itange;guhugura abaguzi gukunda akazi kabo, gukora inshingano zabo, kuba inyangamugayo muri sosiyete, kuba bashinzwe isosiyete, kubungabunga inyungu zamasosiyete, kubika amabanga yisosiyete, no kurengera uburenganzira bwumutungo wubwenge.
Kugura imikorere yo gusuzuma no kugabura imishahara Sisitemu yo kubaka Ni ngombwa cyane kuri buri post no kugura ishami gusuzuma imikorere ya buri mwanya wubuguzi.Ni ngombwa cyane kumenyekanisha no gushyiraho uburyo bwo gucunga siyanse, ni ukuvuga ibipimo ngenderwaho byo gusuzuma imikorere, bishobora gukomeza guteza imbere gukomeza guhuza imiyoboro yose yo gucunga amasoko.Gutezimbere, gutanga ibyemezo no gutera inkunga umurimo unoze, kandi ufite intego yo kugera kubikorwa aho ibikorwa biteza imbere kugabanya ibiciro.
Nkumuyobozi wubuguzi, ntukore gusa ibintu bitanu byavuzwe haruguru mubikorwa byo kugura ibicuruzwa, ariko cyane cyane, shiraho ishusho nziza yabantu nishami murwego rwo kugura, kuba indahemuka mubisosiyete, gufata abantu babikuye ku mutima, no gukomera kubantu bayobora. , izabura rwose kugura igiciro cyo kugura Optimisation irakwiriye mumarushanwa yisoko ryibigo.
Shanghai umukororombya Gutanga ibikoresho byo kwisiga rimwe gusa.Niba ukunda ibicuruzwa byacu, ushobora kutwandikira,
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Igihe cyo kohereza: Ugushyingo-30-2021